Steph Curry has generated 1.4 billion video views across NBA socials

Stephen Curry is the NBA's golden boy on social media.

So far this season, the Golden State Warriors superstar has generated 1.4 billion video views across the NBA's social-media platforms. No other player even comes close; Ja Morant is the runner-up, but he only generated 791 million views throughout this season.

During the 2022 NBA Playoffs, Curry has generated 400 million views. That is 47% more than the second-highest player, Jayson Tatum.

In Game 4 of the 2022 NBA Finals, Curry helped the Warriors even the series against the Boston Celtics by delivering a legendary performance; he finished with 43 points, 10 rebounds, 7 threes and 4 assists, while shooting 53.8% from the field, 50.0% from three and 88.9% from the free-throw line.

In the 24 hours following this epic showing, Curry-related content drove 55 million total views across the NBA's social accounts (including 38 million views on IG Reels).

When Curry broke the NBA's all-time three-point record in December, the NBA's Instagram generated 63 million views in 24 hours. The NBA had the most-viewed account on Instagram that day.

Earlier this year, Kevin Esteves, the NBA’s associate vice president of digital strategy and analytics, spoke with BasketballNews.com about the league's social-media strategy and success across platforms.

Having a superstar like Curry who consistently generates a ton of interest is essentially a cheat code for the NBA.