Damian Lillard represented his school and his brand, doing them both proud.

Lillard, the Portland star, won the 3-point contest by topping Indiana teammates Buddy Hield and Tyrese Haliburton in the final round.

Lillard wore a Weber State jersey with “Dolla” on the back. Weber State is his college; he performs music under the name Dame D.O.L.L.A. And when he got the trophy, he had a Blazers warmup shirt on for that moment.

“They say the third time’s the charm,” said Lillard, who got his first 3-point title in his third try at the event. “And I’m happy that it happened here. It’s a perfect situation. I’m happy that I did it in my home, coming back here to Utah.”

DAME DOLLA ⌚️ #Starry3PT pic.twitter.com/wOEuaqYWCp

— NBA on TNT (@NBAonTNT) February 19, 2023

Lillard won the final round with 26 points. Hield had 25 and Haliburton scored 17.

Lillard played his college games in Ogden, Utah, about a half-hour outside of Salt Lake City. And the historic ramification of finally getting a 3-point title wasn’t lost on him.

“The best shooters in the history of our game, most of them have one of these,” Lillard said as he held the trophy. “I just wanted to get it done at least one time. And now I have it, so I can retire from it.”

Haliburton won the first round with 31 points. Lillard had 26, and Hield had 23.

Eliminated in the first round were Boston’s Jayson Tatum, Utah’s Lauri Markkanen, Miami’s Tyler Herro, New York’s Julius Randle and Sacramento’s Kevin Huerter.