BasketballNews.com's Senior NBA Draft Analyst Matt Babcock
presents a series that peels back the curtain from his time as a
sports agent, giving a glimpse at some of his personal experiences
working in the sports agency business for over a decade.
In the seventh entry of his series, Babcock shares his story
of working at power agency Excel Sports Management early in his
career. He outlines the mistakes he made, the lessons he learned
and more.
It was 2007, and I had not even turned 23 years old, but I had
already gained some unique and valuable experience. First, I
completed a summer internship at powerhouse sports agency Wasserman
Media Group, followed by a brief stint as an assistant coach for a
professional basketball team in Bologna, Italy. Then, without any
guarantees, I left my coaching position in Italy to take a job
interview with sports agents Jeff Schwartz and Sam Goldfeder of
Excel Sports Management.
Fortunately, they decided to hire me and intended to groom me to
be an agent. I had spent my entire life up to that point having
expectations to follow in my family's footsteps by pursuing a
career in coaching or scouting. But instead, I formed a unexpected
plan to embark on a new journey down an unfamiliar path: a career
as a sports agent.
I packed all my belongings and moved back to Los Angeles,
California, as I had lived there the previous summer. When I
arrived, Sam and his lovely wife, Laura, were kind enough to
welcome me to stay at their home until I sorted out where I would
live long-term. Little did we know that I would stay with them for
the entirety of my employment with Excel.
My commute to the office from Sam's house was incredible! I
would start on Mulholland Drive, a famous road at the top of the
hills that separates L.A. from "The Valley." I would then go down
Beverly Glen Boulevard and head through the hearts of Bel-Air and
Beverly Hills, two of the most prestigious neighborhoods you can
find anywhere. I cruised down the hill each morning in my Jeep
Cherokee, surrounded by luxury cars and some of the most exclusive
real estate in the world. As I made my way toward Century City, I
would meet the garage of my high-rise office building at 10100
Santa Monica Boulevard. To say that commute inspired me would be an
understatement. I was a young, hungry and ambitious kid starting my
career. I was living among the rich and famous, and it fueled my
fire even more.
While I worked at Excel, something new and exciting happened
every day. For example, star players like Paul Pierce or Tyson
Chandler would stop by the office from time to time and have lunch
with our staff, and meet with the company's executives. On one
occasion, we went to a party for Lamar Odom's record label. There
were always things like that happening. I also attended Lakers
games regularly with Sam, sitting in the company's seats in the
first row — to see prime Kobe Bryant in action.
Despite the fun and excitement that came with working at Excel,
I had some issues. First, it was apparent that there was a
disconnect among the executives on my role within the company,
which led to me becoming frustrated.
On the one hand, I think Sam understood that, although I was
young, my background in basketball could be advantageous. So he had
me prepare analysis reports on players, teams and the draft. He
also had me call NBA scouts and executives to gather information on
current and prospective clients. During that time, I spent a lot of
time in Sam's office, picking his brain. He explained contract
structuring and negotiating tactics among other things. He
essentially showed me the ropes — training me to be an agent. I
value those conversations to this day.
As I carried on executing the tasks that Sam assigned me, he was
complimentary of my understanding of the NBA. He conveyed that he
was in awe of how many people I knew within the industry, even
though it was my first full-time job. Despite having extensive
contacts already, mainly due to my family's involvement in
basketball, I was not content; I wanted to build off my established
relationships. I grew up as a college coach's son and an "NBA Kid."
Because of that, I knew that relationships were the key for me to
finding success in any role or level of basketball. I needed to
position myself to assist the company in signing new, talented
players. I felt the best way to expedite that process was to get a
lay of the land on upcoming prospects and develop my network.
I was proactive by creating a database of young prospects we
could target in the coming years. I also attended many high school
games and tournaments in Southern California and Las Vegas, after
office hours and on the weekends. There, I could watch prospects
and network with college coaches and people involved in grassroots
basketball. During those trips, I remember watching many top high
school players that became NBA stars, including Jrue Holiday, DeMar
DeRozan, Klay Thompson and Paul George, to name a few.
On the other hand, Jeff had a different vision for my initial
responsibilities and development. Although Sam was influential,
Jeff was the owner and founder of Excel — it was his company. The
desk I was assigned was at a cubical outside of chief of marketing
Jaymee Messler's office. In addition to the tasks Sam gave me, I
was responsible for answering Jaymee's phone, running errands for
her and doing a lot of work within the marketing department. Jaymee
was very good at her job and has had a lot of success in her
career, including co-founding and serving as the president of The
Players' Tribune and co-founding the sports and entertainment
company (co)laboratory. I was lucky to have been able to work for
her — and Jeff too, for that matter. However, I didn't see it that
way at the time.
I viewed myself as a "basketball guy," and I did not have much
interest or see the value in being heavily involved in the
marketing department. Jaymee and I knew I was far more committed to
working for Sam. I think there was some tension and resentment
between us because of it. I do not hesitate to say that I would
have handled myself much differently if I could go back and do it
again.
I voiced my frustrations to Sam, and I think he understood and
agreed with my sentiments for the most part. It was not public
knowledge at the time, but Sam told me that Jeff planned to move
the company's headquarters to New York, which he did the following
year. He continued to explain that when the company moved, he and I
would stay in L.A. and have an office of our own, and all of my
issues would subside. Although I was only months away from being
able to work with Sam exclusively, I became increasingly frustrated
and impatient.
The next thing I knew, I was on the phone with Andy Miller, a
prominent agent from New York who was the owner and founder of ASM
Sports, and represented star players like Kevin Garnett, Chauncey
Billups and many others. After one phone call with Andy, he offered
me a job with the career path and initial responsibilities I
wanted. He also offered a little more money than I was making. So,
in a knee-jerk reaction, I agreed to leave Excel after only a
handful of months to work directly for Andy Miller at ASM
Sports.
Over time, I realized that leaving Excel was an enormous mistake
for many reasons. I am not one to have many regrets, as I try to
use my mistakes as learning experiences to grow and improve.
However, I genuinely regret leaving Sam prematurely. It was
probably the biggest mistake I have made in my career. I still keep
in touch with Sam, and we have a good relationship, but I must
admit that I am embarrassed that I bailed on him after everything
he and his family had done for me.
My immaturity and impatience at that time hurt me, and it
probably set my career back, perhaps significantly. It took me time
to absorb the lesson, but I learned that sometimes I need to
get out of my own way.
Read the last entry of this
series: "My past life as a sports agent: The real
beginning"
Editor's Note: This article was originally published
on BabcockHoops.com.
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