The NBA Finals and subsequent championship parade generated a record 2 billion video views across the league’s social-media accounts. This is up 19% vs. 2021, up 45% vs. 2020 and up 56% vs. 2019. For comparison, the 2021 NBA Finals and championship parade combined to generate 1.67 billion views.

Golden State Warriors superstar Stephen Curry played a big role in these record views. During the Finals, Curry-related content generated 357 million views (or 28% of the account's total views). Throughout the 2021-22 season, Curry-related content generated over 1.6 billion views — more than double any other player (Ja Morant was the runner-up with 791 million views).

Also, Curry is the most-favorited player on the NBA App, and his player page received the most pageviews (7.5 million) this season (with LeBron James coming in second place at 6.9 million).

Of the league's 2 billion views during the Finals, the NBA's Instagram Reels accounted for 716 million views. Nearly 60% of the NBA's social views during the Finals came from Instagram Reels (which is up from 30% in last year’s Finals).

The NBA's YouTube numbers were also up, with 88 million views during these NBA Finals (up 60% vs. 2021 and up 47% vs. 2020). Traffic on NBA.com and the NBA app increased too, with 61 million visits during the 2022 Finals (up 13% year over year).

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